An ongoing project headed up by the PRC’s Kevin Volpp and David Asch was cited in a Washington Post article about how behavioral economics can be an effective strategy for increasing medication adherence. Researchers gave 1,000 patients with heart disease “electronic pill bottles” that would light up and beep, and notified a designated friend or relative (as well as their doctor) to remind the patient if they didn’t comply within a few days. Those who took their medications became eligible for a lottery to win a cash prize. Preliminary data suggest a big improvement in adherence compared with a control group.
The UPenn PRC is a catalyst for research in chronic disease prevention and a leader in advancing the science and practice of prevention research. Along with our ongoing studies in cancer prevention, cognitive health, and new strategies for weight loss, we’re researching adolescent and young adult survivors of childhood cancers, the economic impact of clinical trials, and a Penn-community partnership, the Philadelphia Health Leadership Institute. We invite you to learn more about these projects and our dedicated investigators and staff on this website.
– Karen Glanz & Kevin Volpp