Philadelphia Communities Conquering Cancer
Health systems, cancer centers, stakeholders, and community members discussed concerns about cancer in Philadelphia and charted a path forward to reduce disparities in our city.
Tools created and compiled from evidence-based research, aimed at preventing chronic disease, are resources that can help individuals and communities reduce their risk of developing chronic diseases. These tools can be used to promote healthy lifestyles, identify and manage risk factors, and support early detection and intervention.
Q & A
What are the challenges in creating messages that persuade people to take up healthy behaviors?
Karen Glanz, PhD, MPH: The key is to ultimately get people to embrace the idea that changing their behavior is something they want to do. If you scare them or pressure them into changing, it usually will not lead to a lasting change, so the central challenge is to help them see the benefits that are associated with that particular change in behavior.
The University of Pennsylvania Prevention Research Center (UPenn PRC) is a community-engaged research center that was founded in 2014. The UPenn PRC’s mission is to improve the health of people in Philadelphia, Southeastern Pennsylvania, and beyond by preventing, reducing, and treating chronic diseases. The center’s primary focus for future years will be on implementation of evidence-based strategies to improve patient and provider communication to optimize clinical and community-based management of cancer in diverse older adults.