David Asch, MD, MBA, UPenn PRC investigator

An ongoing project headed up by the PRC’s Kevin Volpp and David Asch was cited in a Washington Post article. The study focuses on how behavioral economics can be an effective strategy for increasing medication adherence.  Researchers at Penn gave 1,000 patients with heart disease “electronic pill bottles” that would light up and beep and notified a designated friend or relative (as well as their doctor) to remind the patient if they didn’t comply within a few days.  Those who took their medications became eligible for a lottery to win a cash prize.  Preliminary data suggest a big improvement in adherence compared with a control group.

Read the article in the Washington Post, by Lenny Bernstein, here.