PRC Communication and Dissemination Core Director Amy Jordan presided over the 66th Annual International Communication Association Conference held in Fukuoka Japan from June 9th to 13th. Her presidential address, entitled “Digital Media Use and the Experience of Childhood”, argued that it is essential to include less visible, marginalized, and refugee children as we seek to understand the role media can play in children’s development.
Dr. Jordan and colleagues in the Children, Adolescent, and Media Division celebrated the 10 year anniversary of the Journal of Children and Media.
Left to right: Sun Sun Lim (National University of Singapore), Sonia Livingstone (London School of Economics), Dafna Lemish (Southern Illinois University), Jan van den Buick (University of Leuven), Moniek Bujzien (Radboud University Nijmegen), Renee Hobbs (University of Rhode Island), Claudia Riesmeyer (Ludwig Maximilian University of Munich), Michael Rich (Boston Children’s Hospital), Ellen Wartella (Northwestern University), Srivi Ramasubramanian (Texas A & M University), Amy Jordan (University of Pennsylvania) and Vicky Rideout (VJR Consulting).
Whooping cough has increased dramatically over the past five years, putting infants at risk of serious illness or death. Most are infected by a caregiver who has not received a Tdap (tetanus, diphtheria, and pertussis) booster, so caregiver immunization is key to reversing this trend.
Since many caregivers go unvaccinated, new strategies are needed to convince those living with infants to get the Tdap booster. To address this care gap, a team of researchers lead by Alison Buttenheim PhD, MBA, an Assistant Professor of Nursing and an Assistant Professor of Health Policy at the University of Pennsylvania School of Nursing, evaluated the feasibility and impact of different interventions aimed at increasing the number of vaccinated caregivers.
The results of their study, set for publication in the February 2016 issue of Vaccine, concluded that despite leveraging existing vaccination services at retail pharmacies, vaccine vouchers and celebrity video promotion delivered during a newborn visit were not an effective strategy for increasing Tdap vaccination. “We continue to look for alternate approaches that prioritize convenience and provide an immediate opportunity to vaccinate when the motivation to do so is high,” added Buttenheim