In PLOS ONE, Andrew Strasser, PhD, Co-Investigator on the UPenn PRC Skin Cancer Communication project, Daniel Romer, Ph.D, research director at the Annenberg Public Policy Center, and fellow researchers reported on the first naturalistic clinical trial which shows that graphic warning labels are more effective than text-only warnings in encouraging smokers to consider quitting and in educating them about smoking’s risks.

Dr. Strasser’s tobacco regulatory research program examines the impact of advertising, marketing and labeling on risk perceptions and tobacco product use,  He has been project leader on 9 NIH/FDA funded projects and is currently an Associate Editor of Nicotine and Tobacco Research.


Read the article here.

Read the brief by Annenberg Public Policy Center here.